Collaborative innovation for meaningful and durable solutions

Tomorrow starts today. Let’s create the stories for tomorrow now. Let’s innovate together. Because through collaboration and co-creation we can more easily light amazing sparkles.  Let’s connect the power of our brains so we can create blooming brands.

Everyone has a say and everyone can be creative. Let’s act more as curious explorers who leave a positive green blueprint.

Sustainability and meaningfulness should not be optional. There is no planet B. The quest for meaning and purpose as well as the need to act are part of us.

Flexibility, open mindedness and personalization are key in this constantly evolving world. Rigidity and standardization are old-fashioned. Don’t be afraid to recalibrate your projects and ideas. Changes may bring positive results and success.

About Andreea Fauchille, Founder & CEO

I have created LIVELY INSIGHTS, a boutique marketing agency that works with experimented professionals at an international scale in order to focus on consumer centricity and provide the best hybrid solutions (online & offline) for positive development and innovation projects.

With a solid professional experience both in innovation, branding & marketing consulting as well as international market research, I specialize in: insights collection design, brand strategy and facilitation workshops.

Strongly anchored in today’s world but constantly thinking about the future, I enjoy working on collaborative and meaningful innovation, marketing strategy or brand positioning projects on topics linked to consumer / shopper behavior and product development. Also, I have recently developed a passion for new forms of agriculture.

I am a strong believer in the efficiency, agility, richness and performance of online communities and other tech-driven solutions to collect consumer data.

However, digital solutions are not always the most appropriate way to do qualitative research. But they mix and match very well with other forms of insights collection I practice: classic Qual groups, ethnographic interviews, co-creative workshops. I like to design smart methodologies that fit best my clients’ purpose and expectations but are also user-friendly and oriented towards positive branding.

My curious nature and international background (I am fluent in French, English, Romanian & Italian and I have an intermediate level in Spanish) make me a perfect partner for projects worldwide.

I am passionate about human truths and I like to dig deep to find meaningful insights and deliver straightforward and operational recommendations.

So far, my main fields of expertise are: food & beverages, fragrance & cosmetics, luxury,  hospitality sector, car rental industry, services, new technologies.

I look forward to building tomorrow together.”

Andreea