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SERVICES

INTERNATIONAL MARKET RESEARCH

Cultural insight, qual & international coordination for all sorts of projects ranging from exploratory studies, to product or communications testing.

EASTERN EUROPE DEEP DIVE

Zoom on specific countries from Eastern Europe through immersive qualitative research, ethnographic observation & trend spotting.

ONLINE COMMUNITIES

Recruitment and moderation of online communities. Analysis of live consumer diaries that include texts, videos, pictures, moodboards / scrapbooks.

FOCUS GROUPS

Recruitment, moderation and analysis of triads, mini groups, focus groups. Live testing for cosmetic products, foods, beverages, clothing & accessories.

INTERVIEWS

Recruitment, moderation and analysis of consumer ethnographic interviews, home safaris, shopper interviews and interviews with experts.

CONCEPT GENERATION & REFINEMENT

Formalization and polishing of concepts for new products and services. An optimization process involving both consumers and the marketing teams.

SYNTHESIS & DESK RESEARCH

Short bulletin boards and summary reports zooming on different topics, product categories, brands using the online resources and personal network.

STRATEGIC WORKSHOPS

Innovation & marketing workshops with the core team in order to (re)define a strategy, create work hypothesis, share learnings, inspire people.

BRAND IDENTITY

Branding - brand positioning, visual identity, brand experience design, storytelling, communication strategy.

WORLDWIDE COVERAGE

Thanks to a network of reliable partners

INNOVATION DRIVEN PROJECTS

Use of new techniques & digital technologies

LET'S GET IN TOUCH

Do you have a question about setting up a digital community, running international market research, creating an agile innovation process? Please send a message.