Services

Specialization:

  • INTERNATIONAL MARKET RESEARCH

  • ONLINE QUAL-QUANT COMMUNITIES

  • COLLABORATIVE INNOVATION

  • MARKETING STRATEGY CONSULTANCY

> In the process of creating innovating and meaningful brands and products, our team uses ethnographic immersive consumer research and tech-driven agile solutions.

> Strategic workshops are very important as well in keeping the core team aligned and moving forward together, step-by-step, in the innovation process.

What does LIVELY INSIGHTS stand for?

> Valuable and vivid insights sourced in the real world able to nourish strategic thinking for blooming brands offering innovative and meaningful products and services.

At LIVELY INSIGHTS, we believe in online qual consumer research as it is more convenient and provides a great richness in terms of insights and visual elements.

We also strongly believe in the development of business and consumer research in Central & Eastern Europe. We recommend doing deep dives in this region with the right accompaniment from people familiar with both cultures: the post-communist on the one hand and the Western liberal - capitalist on the other. Appropriate consumer research in this area might prove to be very resourceful.

Key words

• Innovation • Marketing strategy • International Market Research • Cultural Insights • Online Qual (&Quant) •

• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality •

SERVICES

Andreea and her network of trusted partners offer the following services:

INTERNATIONAL MARKET RESEARCH

Cultural insights, qual or qual-quant projects ranging from exploratory studies, to ideation, co-creation and concept testing or screening.

EASTERN EUROPE DEEP DIVE

Zoom on specific countries from Eastern Europe through immersive qualitative research, ethnographic observation & trend spotting.

ONLINE QUAL-QUANT COMMUNITIES

Recruitment, set-up and moderation of online communities using different tech-driven solutions and platforms. Analysis of consumer feedback.

LABS & FOCUS GROUPS

Recruitment, moderation and analysis of triads, mini groups, focus groups, speed dating labs and workshops with clients and consumers.

ETHNOGRAPHIC INTERVIEWS

Recruitment, moderation and analysis of consumer ethnographic interviews, home safaris, shopper interviews and interviews with experts.

CONCEPT GENERATION & REFINEMENT

Ideation and polishing of concepts for further development. Optimization process involving consumers, marketing teams and agencies.

DESK RESEARCH & SOCIAL LISTENING

Dashboards, bulletin boards and summary reports zooming on different topics, products, brands using the online resources and social listening solutions.

STRATEGIC WORKSHOPS

Innovation & marketing workshops with the core team in order to (re)define a strategy, create work hypothesis, share learnings, inspire people.

MARKETING & BRAND STRATEGY

Marketing strategy consultancy based in internal and external insights. Branding - brand positioning, visual identity, brand experience, storytelling.