Services

LIVELY INSIGHTS is a company that specializes in:

  • INTERNATIONAL MARKET RESEARCH
  • DIGITAL COMMUNITIES
  • INNOVATION
  • BRAND STRATEGY CONSULTANCY.

In the process of creating innovating brands and products, our team uses ethnographic immersive consumer research to uncover meaningful insights and relevant emotional unmet needs. This can be done through face-to-face methods (consumer interviews, home safaris, group reunions, shopper interviews, interviews with experts, ethnographic observation and filming) or using versatile, agile and user-friendly online platforms and technologies.

Strategic workshops are very important as well in keeping the core team aligned and moving forward together, step-by-step, in the innovation process.

What does LIVELY INSIGHTS stand for?

Valuable and vivid insights sourced in the real world able to nourish strategic thinking for blooming brands offering innovative and meaningful products and services.

At LIVELY INSIGHTS, we believe in online qual consumer research as it is more convenient and provides a great richness in terms of insights and visual elements.

We also strongly believe in the development of business and consumer research in Central & Eastern Europe. We recommend doing deep dives in this region with the right accompaniment from people familiar with both cultures: the post-communist on the one hand and the Western liberal - capitalist on the other. Appropriate consumer research in this area might prove to be very resourceful.

Key words

• Innovation • Brand strategy • International Qualitative Consumer Research • Online communities •

• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality •

SERVICES

Andreea and her network of trusted partners offer the following services:

INTERNATIONAL MARKET RESEARCH

Cultural insight, qual & international coordination for all sorts of projects ranging from exploratory studies, to product or communications testing.

EASTERN EUROPE DEEP DIVE

Zoom on specific countries from Eastern Europe through immersive qualitative research, ethnographic observation & trend spotting.

ONLINE COMMUNITIES

Recruitment and moderation of online communities. Analysis of live consumer diaries that include texts, videos, pictures, moodboards / scrapbooks.

FOCUS GROUPS

Recruitment, moderation and analysis of triads, mini groups, focus groups. Live testing for cosmetic products, foods, beverages, clothing & accessories.

INTERVIEWS

Recruitment, moderation and analysis of consumer ethnographic interviews, home safaris, shopper interviews and interviews with experts.

CONCEPT GENERATION & REFINEMENT

Formalization and polishing of concepts for new products and services. An optimization process involving both consumers and the marketing teams.

SYNTHESIS & DESK RESEARCH

Short bulletin boards and summary reports zooming on different topics, product categories, brands using the online resources and personal network.

STRATEGIC WORKSHOPS

Innovation & marketing workshops with the core team in order to (re)define a strategy, create work hypothesis, share learnings, inspire people.

BRAND IDENTITY

Branding - brand positioning, visual identity, brand experience design, storytelling, communication strategy.