LIVELY INSIGHTS is a company that specializes in:
- INTERNATIONAL MARKET RESEARCH
- DIGITAL COMMUNITIES
- BRAND STRATEGY CONSULTANCY.
In the process of creating innovating brands and products, our team uses ethnographic immersive consumer research to uncover meaningful insights and relevant emotional unmet needs. This can be done through face-to-face methods (consumer interviews, home safaris, group reunions, shopper interviews, interviews with experts, ethnographic observation and filming) or using versatile, agile and user-friendly online platforms and technologies.
Strategic workshops are very important as well in keeping the core team aligned and moving forward together, step-by-step, in the innovation process.
What does LIVELY INSIGHTS stand for?
Valuable and vivid insights sourced in the real world able to nourish strategic thinking for blooming brands offering innovative and meaningful products and services.
At LIVELY INSIGHTS, we believe in online qual consumer research as it is more convenient and provides a great richness in terms of insights and visual elements.
We also strongly believe in the development of business and consumer research in Central & Eastern Europe. We recommend doing deep dives in this region with the right accompaniment from people familiar with both cultures: the post-communist on the one hand and the Western liberal - capitalist on the other. Appropriate consumer research in this area might prove to be very resourceful.
• Innovation • Brand strategy • International Qualitative Consumer Research • Online communities •
• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality •
Andreea and her network of trusted partners offer the following services: