What does LIVELY INSIGHTS stand for?

> Valuable and meaningful insights sourced in the real world able to nourish strategic thinking for sustainable products and services.

Key words

• Innovation • Marketing strategy • Facilitation • International Market Research • Cultural Insights • Online Qual (&Quant) • Eco-friendliness •

• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality • Sustainability • Collective Intelligence •

SERVICES

Andreea Fauchille and her trusted network of partners offer the following services:

SPREADING AWARENESS ABOUT CLIMATE CHANGE

Collective intelligence and creativity related to climate change and the "donut economy". Set-up, coordination and moderation of collective workshops.

EASTERN EUROPE DEEP DIVE

Zoom on specific East European countries through immersive qualitative research, ethnographic observation & trend spotting.

ONLINE QUAL-QUANT COMMUNITIES

Recruitment, set-up and moderation of online communities. Analysis and presentation of consumer feedback.

LABS & FOCUS GROUPS

Recruitment, moderation and analysis of triads, mini groups, focus groups, speed dating labs and workshops with clients and consumers.

ETHNOGRAPHIC INTERVIEWS

Recruitment, moderation and analysis of consumer ethnographic interviews, home safari, shopper interviews and interviews with experts.

CONCEPT GENERATION & REFINEMENT

Ideation and polishing of concepts for further development. Optimization process involving consumers, marketing teams and agencies.

DESK RESEARCH & SOCIAL LISTENING

Dashboards, bulletin boards and summary reports zooming on different topics, products, brands using the online resources and social listening solutions.

STRATEGIC WORKSHOPS

Innovation & marketing workshops with the core team in order to (re)define a strategy, create work hypothesis, share learnings, inspire people.

MARKETING & BRAND STRATEGY

Marketing strategy consultancy collecting internal and external insights for meaningful branding. Brand positioning, visual identity, storytelling.