If you are looking for a trustworthy partner to run your next online qual research project, you are in the right place.
> LIVELY INSIGHTS offers quality project management, moderation & analysis. And the online platform used is intuitive, very user-friendly and available in more than 30 languages.
Online qual is ideal for:
– understanding the mindset of your targets and deep-diving into their intimacy,
– exploring their habits and obtaining rich meaningful insights & illustrations regarding different customer segments,
– testing products / concepts / ideas in real conditions and doing home diaries,
– co-creating with consumers and searching for inspiration,
– map customer journeys.
Why opt for online qual (vs traditional qualitative research projects)?
1/ An immersive, personal and yet less intrusive approach providing rich emotional insights
People feel at ease and choose the best moments for them to answer the questions. Thus they deliver several real insights. Since they are comfortably installed at home, in a familiar atmosphere, they are inclined to tell us more about their lives and habits. The platform becomes their personal online intimate diary. Where they share intimate thoughts, feelings and emotions.
An online platform that lasts several days gives consumers the opportunity to add information on a day to day basis. They can also enrich the answers from the previous days for instance as they complete the different sections.
Respondents are able to use different media to answer questions: text but also pictures, videos, Internet links.
2/ Convenience & less geographical constraints
Ability to interact with a wider number of people on a short or long period of time.
People from remote areas can participate to the customizable tasks adapted to online communities.
Consumers are able to answer from their mobile or their laptop / computer / tablet at the most suitable moments for them.
Possibility to create mini-groups and have specific tasks or questions dedicated to particular targets.
Online research can also help identify high potential consumers to be contacted for deeper understanding on a specific subject.
3/ Quantified Qual
Mix of Qual & Quant > the power of numbers.
Possibility to exchange with a great number of people and briefly quantify their reactions.
4/ Client friendliness
Non-stop access to the customizable online platform during the entire project duration and no need to travel.
Live access to the data consumers provide and ability to follow on a daily basis the evolution of the project at the most convenient moment.
Clients can add specific probes and the online moderator can prompt consumers just as he/she would do in a group to have more information regarding an incomplete/unclear answer.
> You can ask for more info or a quotation here: https://www.livelyinsights.com/contact/