LIVELY INSIGHTS is a company that specializes in:
– INTERNATIONAL MARKET RESEARCH
– DIGITAL COMMUNITIES / ONLINE QUAL
– BRAND STRATEGY CONSULTANCY.
In the process of creating innovating brands and products, our team of senior consultants and partners use ethnographic immersive consumer research. To uncover meaningful insights and relevant emotional unmet needs. This can be done through face-to-face methods (consumer interviews, home safaris, group reunions, shopper interviews, interviews with experts, ethnographic observation and filming). But also using versatile, agile and user-friendly online platforms and technologies.
What does LIVELY INSIGHTS stand for?
• Innovation • Brand strategy • International Qualitative Consumer Research • Online communities •
• Iterative “test & learn” approach with longer deeper interactions •
• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality •
Valuable and vivid insights sourced in the real world able to nourish strategic thinking for blooming brands offering innovative and meaningful products and services.
At LIVELY INSIGHTS, we believe in online qual consumer research as it is more convenient and provides a great richness in terms of insights and visual elements.
More info about the main advantages of running online qual here: https://www.livelyinsights.com/international-online-qual-research/
> You can download here a short presentation of our methodology and approach: Short presentation of Lively Insights.