Today there are numerous digital solutions (some more agile than others) for conducting online market research projects. However, it is not always easy to see clearly, target and choose the most appropriate providers, methods and tools able to achieve one’s

Aujourd’hui, les solutions digitales permettant de mener des études online se sont multipliées, diversifiées et sont devenues agiles. Pourtant, il n’est pas toujours facile d’y voir clair et d’opter pour les prestataires, la méthode et les outils les plus appropriés

We don’t live in a world of fake news only where superficiality becomes a value. History, science, art, music and culture are still trendy. At least for some people. *In the picture, you can see the projections that take place

Detroit, a blooming city in the past whose glory was lost… But which is trying to rise again.

USA – the land where everything is possible and where all contrasts are visible. Mother land of soda drinks but also of great athletes. Below, a picture taken in Boston capturing the Coca Cola empire and the passion for sports,

Regular night out in Barcelona during public social festivities and popular events

Bali, the up-rising destination for relaxation, water sports (diving, surfing), mindfulness and spiritual tourism for many tourists around the world.  

Interview avec Jérôme Hoarau à propos de LIVELY INSIGHTS et de l’évolution des études de marché Bonjour, J’ai le plaisir de partager avec vous l’échange que j’ai eu avec Jérôme Hoarau le 29 mai concernant le fonctionnement de l’agence et

The 4 main reasons to choose online communities when working on innovation projects Online communities with consumers (also known as online Qual research) represent an agile solution, very rich in meaningful insights. Especially when working on marketing & innovation projects. Below

Les 4 raisons principales d’opter pour une étude quali online sur une problématique d’innovation Les COMMUNAUTÉS ONLINE (ou le quali online) sont une solution agile pour mener des études marketing innovantes et riches en insights. Voici pourquoi les études qualitatives

The key success factors for an online qual research project according to LIVELY INSIGHTS Online qual research is an agile solution for running market research projects loaded with powerful meaningful insights. However, in order for the online qual research project

Les facteurs clés de succès d’une étude qualitative online selon LIVELY INSIGHTS Le quali online est une solution agile pour des études marketing riches en insights. Mais pour qu’une étude qualitative online soit réussie, plusieurs conditions doivent être réunies :

INVITATION à la prise de parole sur le thème de LA CONFIANCE réalisée par Lively Insights en collaboration avec l’agence Neove • • • Choisir un produit, une marque, c’est engager sa confiance pour consommer “heureux et serein”. Mais aujourd’hui,

LIVELY INSIGHTS is a company that specializes in: – INTERNATIONAL MARKET RESEARCH – DIGITAL COMMUNITIES / ONLINE QUAL – INNOVATION – BRAND STRATEGY CONSULTANCY. In the process of creating innovating brands and products, our team of senior consultants and partners

1st of March: Mărțișor Day in Romania For most people around the world, spring arrives on March 20th. Yet, in Romania, people celebrate the first day of spring today, the 1st of March. On this day, Romanian men buy small

If you are looking for a trustworthy partner to run your next online qual research project, you are in the right place. > LIVELY INSIGHTS offers quality project management, moderation & analysis. And the online platform used is intuitive, very

In search for lively insights and an atypical workshop space for your next group meeting? About the Lively Place The Lively Place is perfect for strategic, innovation or creative workshops. The comfortable, versatile and stylish loft is ideally located in the

I hope the finishing year 2018 went well. However, I wish you all a great 2019! Happy New Year 2019!

Branding should be fun and each country should have a distinctive image. Yet I am not sure all Aussie people are proud of these souvenirs. Do you consider “poo candy” a flip or a flop?

Healthy fresh Italian cuisine 🙂 It looks like a burger but it doesn’t taste like a burger and doesn’t have the same calories amount.

Holly’s mission at SuperGoop: change the way you think about sunscreen. “No longer is it a sticky, tacky, smelly mess you put up with at the beach. SPF is the most important thing you can do for your skin. Every.

In-home beauty treatments have become a commodity. Several brands and masks are fighting for the “cutest” packaging, the most powerful messaging and easiest instructions for use. Some facial masks spotted in London: Facial masks spotted in San Francisco:

In Europe and the USA, cows (or cattle) are often poorly treated. They have a short life that ends in a slaughterhouse. On the other side, Asian Indian Hindus worship the same animals. Indeed, cows are sacred in Hinduism. *The

The International Food Exhibition SIAL 2018 that took place late October in Paris has recently closed its doors. As usual, there were millions of great products, lots of pasta, several interesting and more or less healthy softs drinks, snacks or

We only have one life to live… And we need to enjoy it! *Seen in NYC: “Life is too short to wear boring clothes”

According to Statista, the number of mobile phone users in the world is expected to pass the five billion mark by 2019. Indeed, whether in Europe, USA or Asia, we never leave home without our Smartphone.

China amazes and surprises me in terms of branding and packaging design. Certain products and brands freshness and playfulness are dazzling. Below some examples: Ocean Bomb & Pikachu  Pompourin Pink Panther Dry Shampoo We Bare Bears