The International Food Exhibition SIAL 2018 that took place late October in Paris has recently closed its doors.
As usual, there were millions of great products, lots of pasta, several interesting and more or less healthy softs drinks, snacks or dairy products, but here the products and categories that drew my attention:
The water category never stops to amaze me
> you can now pick your water according to your gender or your age
> you can have some water at a mix-eau-logie bar and compose your aromatized water
Smoothies and fruit juices
> they now combine both a natural and a scientific approach
Energy drinks
> attractive modern packaging and claims of natural ingredients
Sports drinks
> you can now mix them and easily transport them
National branding (Spanish chips, Parisian lemonade, Swiss milk)
> sign of quality and authenticity
Wine and animals
> wine etiquettes go mad or wild?
Frozen cocktails
> for the ones who like cocktails on the go
Milky drinks
> the era of yummy milk / yogurt – based drinks on the go is ON
Morning care
> there is a cure for hangover 🙂
Boosters & Spirulina
> spirulina drinks are starting to be publicly commercialized
> low calories natural boosters
Visually impactful / modern / fun packaging & messaging
Quicook > healthy, yummy and convenient / easy to cook frozen foods
Protein chips
The come-back of the egg
Haute Fromagerie
Detox & cleanse drinks
