Why online communities are ideal for innovation

The 4 main reasons to choose online communities when working on innovation projects

Online communities with consumers (also known as online Qual research) represent an agile solution, very rich in meaningful insights. Especially when working on marketing & innovation projects.

Below you will find the reasons why online Qual research and online communities are particularly suitable for innovation:

1/ Rich content & great modularity

> Allowing to:

– favor in-depth understanding in terms of uses / attitudes / customer journeys,

– illustrate typologies & work on personas,

– dig deep into the “why” or “why not »,

– but also find inspiration and co-create with consumers.

Indeed, the iterative “test & learn” approach, the possibility to adjust / adapt the “questioning” along the way, the possibility to have several stages of interrogation (according to the project / product / service development phase) make online Qual perfect for innovating with consumers or ensuring internally the project follow-up.

2/ Ability to easily be integrated into larger work processes

> A methodology that can take place over a longer or shorter period of time (depending on the needs).  And which can be articulated perfectly with strategic / innovation workshops and / or quantitative studies and / or in-depth interviews / group meetings.

3/ A pleasant user experience

> Whether used internally with the project members and / or externally with consumers and / or influencers (at a worldwide scale), the user experience when using online platforms is intuitive and pleasant today:

– Ergonomic & attractive design,

– Fluid navigation,

– Easy connection,

– Clear questioning structure.

4/ Possibility to choose among a variety of agile online tools

> Many attractive and easy-to-use tools (free and / or paid) can meet the different project objectives. Indeed, several independent online platforms exist and offer various features to orchestrate meaningful and fluid conversations.

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>> For more information, don’t hesitate to contact us and send an email.

French

International Online Qual

Our International & Online Qual Approach

LIVELY INSIGHTS is a company that specializes in:

– INTERNATIONAL MARKET RESEARCH

– DIGITAL COMMUNITIES / ONLINE QUAL

– INNOVATION

– BRAND STRATEGY CONSULTANCY.

In the process of creating innovating brands and products, our team of senior consultants and partners use ethnographic immersive consumer research. To uncover meaningful insights and relevant emotional unmet needs. This can be done through face-to-face methods (consumer interviews, home safaris, group reunions, shopper interviews, interviews with experts, ethnographic observation and filming). But also using versatile, agile and user-friendly online platforms and technologies.

What does LIVELY INSIGHTS stand for?

• Innovation • Brand strategy • International Qualitative Consumer Research • Online communities •

Iterative “test & learn” approach with longer deeper interactions

• Sharpness • Reactivity • Agility • Collaboration / Co-creation • Quality •

Valuable and vivid insights sourced in the real world able to nourish strategic thinking for blooming brands offering innovative and meaningful products and services.

At LIVELY INSIGHTS, we believe in online qual consumer research as it is more convenient and provides a great richness in terms of insights and visual elements.

More info about the main advantages of running online qual here: https://www.livelyinsights.com/international-online-qual-research/

> You can download here a short presentation of our methodology and approach: Short presentation of Lively Insights.